Google is constantly fine-tuning its technology and algorithm to improve its ability to seek out and display the right information to satisfy its users. The company usually deliver quite a few big changes throughout each year and it is important that all businesses keep track of these changes.

So, what will SEO look like in 2018? Firstly, the web’s focus is on mobile. Users are now turning to their mobile devices to search the web for business information, ratings, and reviews. There is a good chance that new, mobile-first designs will be a centrepiece of 2018 in web design and SEO. Since more customers are making online purchases via their phones, websites which are designed simply, elegantly, and can run fast even on less powerful devices, will all be greatly rewarded for its efforts.

Businesses should also be paying close attention to cyber protection and security. Invest in security systems and measures to protect websites and its data, including the personal information that users entrust businesses with.  Google is also very determined on making security one of the most important aspects of SEO. Any kind of breach in security will be punished with a steep decline in traffic, a hit in reputation, and loss of revenue.

Lastly, Google likes emerging technologies and rewards those who embrace them. With devices such as Amazon’s Alexa and Google’s own Home being available in living rooms worldwide, voice search and digital assistants are bigger than ever. Optimizing your own SEO for these programs is certainly complicated but also worth it. For instance, optimizing content for long-tail keywords is fantastic as most people do not search with keywords even when they type and far less when they speak to a digital assistant.

Ensure that your website and content are working effectively with the help of Catch the Beat!