Tag: social media marketing

What is Content Marketing?

The Content Marketing Institute defines content marketing as: … a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable…

7 Types of Content Marketing

Today, your content needs to reach your audience in a way that feels natural (a.k.a. inbound). A common way of doing this is by telling a story. In doing so, your content will feel more…

7 Types of Digital Marketing

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.…

Content Marketing vs Social Media Marketing

How is social media marketing different from content marketing? What is the point of difference between these two marketing strategies? And which is the best marketing strategy? If you are still unaware of the core…