Tag: Online marketing

What is Content Marketing?

The Content Marketing Institute defines content marketing as: … a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable…

7 Types of Content Marketing

Today, your content needs to reach your audience in a way that feels natural (a.k.a. inbound). A common way of doing this is by telling a story. In doing so, your content will feel more…

7 Types of Digital Marketing

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet.…

Now is the time for brands to solidify their digital marketing strategy

Digital marketing is an essential part of a brand’s marketing strategy, but many businesses haven’t caught up yet. If there is anything that the COVID-19 pandemic has taught us, it is that we can –…