Tag: digital marketing

8 Beauty eCommerce Trends That Will Define the Industry In 2021

The beauty industry has always been at the forefront of eCommerce innovation and reinvention, and this year has been no exception. From clean beauty to hyper-personalized skincare and AI cosmetics solutions, beauty retailers are always…

eCommerce Trends To Watch For In 2021

Knowledge of the trends that shape the industry are important for any business owner, CEO or Entrepeneur if there’s hope for gaining more traction for your eCommerce brand, driving more traffic and convert that traffic…

Why Your Brand Needs a Professional Copywriter

Many business owners wonder why their brand needs to hire a professional copywriter. They’ve heard they should hire a copywriter, but they do not see what the benefits of actually hiring one could be. If…

What is Content Marketing?

The Content Marketing Institute defines content marketing as: … a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable…