Social media tasking is indeed an important area of business but can consume a huge portion of your time. Time that can be spent on other activities. Have you ever thought about streamlining your activities?

IFTTT (If This Then That) is a service that allows you to automate tasks between applications and social networks. A service that is absolutely free. This article serves the purpose to help you create IFTTT recipes in order to save time on social media marketing.

The first thing that needs to be done is to sign up for a free account or log into your existing account.

In order to create a task, you need to create a new recipe. It allows you to define a trigger for your task as well as to take action once the task is triggered. Let us use an example. Perhaps you want to receive a custom email every time someone mentions your username and asks a question on a social media platform like Twitter. You will need to create a new recipe. To configure the trigger, you need to click on the “this” link.

You will then see a list of channels that you will be able to connect to. These Channels are just the apps that IFTTT allows you to configure tasks between. All you need to do is Scroll through the channels or simply use the search bar to find the specific channel you are looking for. In our case, it would be Twitter.

Once Twitter has been chosen as the channel, you will need to choose a trigger action. If it is your first time using ITFFF, you will have to connect your Twitter account to give IFTTT permission to operate. Once that is sorted, select a specific trigger for your recipe.

For this example, you will need to choose the New Tweet From Search option. Once the New Tweet From Search option is selected, you will need to complete the trigger fields. This will notify IFTTT on what to look for as a trigger. Regarding our example, the trigger is a search for your username as well as a question mark in a tweet.