Did you know that statistically speaking, 60% of all sales are only made on the 12th follow-up? This gives you a new perspective on sales. There might be a lot of cash still left on the table by not implementing a secure and effective follow-up system. 

BUT, let’s start at the beginning. When a potential customer lands on your website or social media platform there are a few things that go through their mind before they do business with you. Questions like:

1. Will this solve my problem?
2. Do I have to decide now?
3. Am I getting the best?
4. Am I going to regret this?
5. Am I getting a good deal?

Ultimately each business would like these potential customers to make contact in some sort of way. We’d like the visitor to either give us a call, book an appointment, subscribe to our email list or make a purchase. 

How do we as a business go about achieving this? We need a strategy!

1. Lead Magnet
2. Tripwire
3. Core Offer
4. Profit Maximizer
5. Return Path

What is a lead magnet? A small “chunk” of value that solves a SPECIFIC problem for a SPECIFIC market that is offered in exchange for the prospect’s contact information. What is the number one problem your product or service solves?

Tripwire, huh? This is an irresistible, super -low-ticket offer that exists for one reason and one reason only… To convert prospects into BUYERS! Think of your industry and what your clientele really needs. What can you offer that does not cost you much but is of real value to your clientele?

Profit Maximizers, how do I make money off this? Profit Maximizers can be upsells (offering someone more of what they already bought), cross-sells (offering them a related product or service) or subscriptions (offering them access to a club, community or association) or any other “backend” offer that increases immediate average customer value. We are thinking here of the LTV (lifetime value). We are not interested in making a lot of money with one sale, but rather a continuous relationship with your customers. 

When a customer moves from one phase to the next in your strategy, it is easy to see value and create relationships. When the customer does not go to the next step in the journey, they might need a bit more attention. This is where the follow-up comes in. It can be automated through specifically crafted emails, a combination of emails / text / phone calls / Social Media DM’s, or even in-person events. 

Once a customer has gone through the steps, their journey can be used in your content to assist others going through the same journey in the form of referrals, case studies or even testimonials. This way you create an ongoing relationship with potential customers.

Book a call today to get more insight on this process!