Facebook Paid vs Organic

Facebook Paid vs Organic

The world of social media is a fast paced one. It’s a world that requires research and adaptability as well as dedication and focus. Today social media is the number one way to market yourself and your business but which is better, “Organic” or “Paid?”


“Organic social media” is considered to be free content. How this works is when a person shares a post on Facebook their friends will see it, and their friends friends will see. Even people who are following hashtags that are in the post will see. 

The reason organic social media is so important is because it is the best way to: 

  • Build your following
  • Develop a personality and voice
  • Engage with customers at any stage of their buying journey
  • Provide customer support

Basically organic gives you the stage to be able to create your brand and develop your reputation.

There are, however, downsides to organic marketing. Due to the way major platforms use ranking algorithms, unpaid posts on Facebook will only be seen by up to 5.5% of your follower count. This declining organic reach is a fact of life and unfortunately, it is now harder than ever to get your content seen by your own audience. Yet, it is still a must when building your brand.


This brings us to “Paid social media.” Two methods are advertisements and boosted posts and as with all things they have their pros and cons.

What does paid social media do:

  • It’s a way to attract new followers
  • Raise brand awareness
  • Target a more precise audience
  • Generate leads
  • Direct traffic 
  • Drive conversions (E-commerce)

You also have the ability to track the progress of your ads with analytics. This gives you the power to fine-tune your ad to get the most out of it.That said, it does require a budget and expertise. If you don’t know what you are doing, you will quickly overspend or get your ad account disabled. So, going back to the question, “Which is better?” Well, there are a few factors that will determine the best direction for you to follow. 

If you are interested to find out more and you’re interested in finding out how we can help expand your Kingdom, reach out and book your 15 minute call with Daphne Thomson, founder of Catch The Beat. 

Let’s revolutionize the way that you do business! 

Calendly – Daphne Thomson

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