All email marketing is targeted email marketing. That’s because we work to understand your target audiences, and further refine them into specific reader and buyer personas. We structure email marketing campaigns around what we know about your targeted audiences, ideal customers, and what actions we want them to take. Information such as CRM data, website interactions, prior campaign activity, recent purchases, location data and customer feedback help us determine what content to send to which contacts, when to send it and how to measure success.
Every email your business sends will fall into one of these three categories: