5 ways to scale up your eCommerce business?
2021 has made Entrepreneurs out of us all! Now more than ever, we can see the absolute value that Entrepreneurship brings, not only to ourselves, but our community too. As with people, no two businesses are really the same – they may offer the same services, but they will always differ in their delivery, that also means that there is no one size fits all approach to scaling up your business!
It’s about much more than adding resources, people, or services – it’s about keeping up to date with industry trends too, and this means staying relevant in a world that is conducted, primarily, online. In fact, US based ecommerce alone saw massive growth in 2020 – up to 44%! Consumers actually spent $861.12 billion online with U.S. merchants, in a single year.
Now is as good a time as any for you to upscale and transform your ecommerce business.
Here are a few ideas that could help you!
- Get the Word out
If consumers are not engaging with the business or talking about your business or product offering, then they will not buy from you. So having a good marketing strategy can help spark interest, but there is no one size fits all because different strategies work for different businesses. Key points to take from this is knowing what your business consists of, where you ship from/to, who the audience is and so on.
- Invest in Automation
To upscale your ecommerce business, sourcing the jobs you were doing yourself beforehand will help. The concept behind this is to cut down man hours spent doing tasks that can either be done by software or someone else, to devote more time to the more sophisticated nuances of the business.
- Put an Increased focus on customer support
Businesses tend to lose personalization during the growth process and poor customer support is something that can damage a business along the line, especially with the countless amount of options that consumers have. So, the best thing the business can do is to combine automation with a personal bent to add that human feel.
- Get something else to fulfil orders for you
Self-fulfilment is time consuming and is not worth it. The cost of having to pay someone/something else to do it for you will be costly but compared to the projected revenue up-scaling it will be worth it.
- Do not forget about your website
Your website should not be forgotten as this is the first point of contact for many of your consumers. Keeping in mind that first impressions online are more important than in person. If consumers are not happy with your website, they can easily click out and visit another website. A few pointers to look at would be grammatical errors, full of appealing, hi-res pictures, high on functionality and ease of use and updated with all the promotions offered.
With so many aspects to consider, it’s easy to get lost in the noise – and it’s even easier to find yourself calling early failure, and shutting your doors for good. Noise aside, here are a few extra pointers that you can consider to ensure the success of your ecommerce business.
Whether you’re a seasoned ecommerce business owner, or you’re just starting out, we’re here to help you!
If you have found value in this post, and you’re interested in finding out how we can help expand your Kingdom, reach out and book your 15 minute call with Daphne Thomson, founder of Catch The Beat.
Let’s revolutionize the way that you do business!